A THEORETICAL DISCUSSION ON THE USE OF ARTIFICIAL INTELLIGENCE IN BUSINESS MODELS

Abstract

Nowadays, artificial intelligence has been continuously advancing its technology and constitutes a more significant part of our lives. As a result, it has become more dominant in business world where the competition is fierce, and every enterprise aims at thriving in its own field. Successful companies are considered the ones with a capacity to access and control more information and the ones with a more efficient database. Hence, artificial intelligence offers a competitive advantage to the business enterprises thanks to its use in automation, big data analytics, machine learning and deep learning. Thanks to AI, businesses can manage their products, automate services, and be proactive with customer data. This article theoretically evaluates how businesses should use artificial intelligence in the digitalizing world and what benefits artificial intelligence can offer.